How you tell people what you do when asked can mean the difference between more clients or just more random contact with humans in general.
I’m going to show you an amazing online tool in a minute that will help you with this, but first, let’s hear some PPP’s (pretty poor pitches)…
“I’m a life coach.”
“I’m a consultant.”
“I’m in sales.”
Terrible.
“I’m-a-fill-in-the-blank” is a lousy pitch, unless your a cop in uniform arriving at the robbery in progress. Otherwise, it doesn’t work. It doesn’t work because it doesn’t say anything. Not only does it not arouse interest, it doesn’t communicate any benefits to the listener.
Remember, people don’t really care what you do — only that you can solve their problem.
I’ve been working heavily with two of my current clients on their “who and do what” statements lately. Rather than go into HOW to arrive at a solid “elevator speech” about what you do, I’ll just direct you to a great online tool.
In a few minutes from now, you can know exactly what you would say. Check it out.
Go to 15SecondPitch.com and click on “create your pitch” on the left.
Just put in your info, it will spit out your pitch. Incredible.
Get your pitch problem solved and memorize the results. It might just result in your having an additional few clients/customers over the next thirty days.
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